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PWinFL
Florida
469 Posts |
 Posted - 03/08/2010 : 06:26:12 AM
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As part of your marketing plan, you should consider email marketing strategies to those companies that you already have worked with as well as those you would like to work with. Effective email communication is an extremely important aspect of your campaign. You need to have your audience want to open and read your email, not simply toss it in the trash. David F. Carr, a Forbes' Business Intelligence columnist, has written an excellent piece on mass marketing using email; "Why should I open your email? - Tips for getting customers to read your messages." You can read his article at http://tinyurl.com/yef3bh6.
IMO, one of the most important tips that David offers, is quote:
Please identify yourself. This may seem ridiculously basic, but I receive a lot of otherwise legitimate commercial e-mail that fails to meet this test.
The "From" field in your e-mail consists of your e-mail address, plus optional text for a display name. For an individual note sent to a business contact and a few CCs, something like "David F. Carr" with the e-mail david@carrcommunications.com is fine. Assuming you have a business domain name, use an e-mail account associated with it, which looks more official than david123@aol.com. Many small business people persist in using a personal e-mail account for business, perhaps because they never got around to setting up an e-mail associated with their Web site, or never got in the habit of using it.
Never drive any faster than your guardian angel can fly.
I am not an attorney licensed to practice law in the State of Florida,
and I may not give legal advice or accept fees for legal advice.
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Effective email communication is of utmost importa
