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jbelmont
California
3106 Posts |
 Posted - 10/03/2011 : 10:06:22 PM
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Keyword density is an important concept, but the keywords that will work are names of towns and notary terms put together. "San Francisco notary public", for example. Names of some notary procedures like Jurat will help too. Let me know if you need optimizing help. I have some experience here.
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Notary007
60 Posts |
Posted - 10/03/2011 : 10:32:02 AM
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Keyword density is about repetition of keywords and keyword phrases. Don't remove the cities and counties listed under Servicing These Areas. Move important keywords toward the top and less important keywords toward the bottom. Place important keywords in titles.
Use KeywordDensity.com to compare your website against your competition, StocktonMobileNotary.com.
I agree with Joan that marketing to mobile users with smartphones will continue to grow in importance. Providing an address is needed for proximity marketing and to place you on maps. The customer may be searching for the closest notary. At least include your zip code.
If you work from home and don't take walk-in customers at home, consider using the address of the nearest Starbucks where you frequently meet customers. I rent a mailbox at the local UPS Store and use that for my business address. I don't say Mail Box #, I say Suite #. I also meet customers at Starbucks. State that you accept business by appointment only.
I use PayPal to allow customers to pay on my website by credit card or debit card. PayPal also has a smartphone application.
In a large city, there is more competition for Pay Per Click keywords, so that drives up the bid prices. In smaller towns and rural areas, there is little or no competition for Per Per Click keywords, so you can use PPC advertising at a low cost. Use KeywordSpy.com to analyze PPC advertising in your market. |
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TGS1985
California
208 Posts |
Posted - 10/03/2011 : 03:25:43 AM
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My point exactly Linda. I'm a mobile notary, MY address is irrelevant because I'm always going to come to the signer at a location of their convenience. If someone does insist that they come to me (which unfortunately has been happening more often as of late) I have a local Starbucks that I use as my "home" location where we can meet and preform the notarization at a slightly lower price.
- Tyler Soares - |
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LindaH
Florida
1754 Posts |
Posted - 10/03/2011 : 03:12:18 AM
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I'm only going to comment on the physical address part - I don't publish mine and it's not on my business cards. I live in a rural area and I'm precluded by zoning laws from performing any notary work at my home.
I have only my county on my business cards and business listings - for the most part. I may have missed a few when I revised it, or I'm sure if someone dug hard enough they could find me. But I do not voluntarily advertise my physical address, especially because I don't want people just showing up at my door.
JMO
Linda
http://www.notary.net/websites/LindaHubbell
http://www.columbiacountynotary.webs.com |
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TGS1985
California
208 Posts |
Posted - 10/03/2011 : 01:40:50 AM
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Ah I see. Ok well that actually seems easier and make more sense if you ask me. Regarding a domain name I actually found one that I think can work but my options were limited. All the good ones were already taken on GoDaddy.
quote:
Originally posted by Notary007
If you like, try this:
Stockton Mobile Notary Public and Certified Loan Signing Agent
Call me for Stockton Mobile Notary Public and Certified Loan Signing Agent services, including San Joaquin, Calaveras, Amador, Stanislaus, and Tuolune counties in Northern California. I am based in Stockton but offer mobile notary service and loan signing agent service to Lodi, Manteca, Valley Springs, San Andreas, Angels Camp, Murphys, Jackson, Ione, Sutter Creek, Modesto and Sonora. Our friendly, affordable and professional mobile notary public and loan signing agent services are available 24 hours at a location most convenient to you! Call now with your questions or to make an appointment.
Under your name, change Certified Notary Public to Stockton Mobile Notary Public, Certified Loan Signing Agent. I do not think customers search for professional and reliable notary. They search by city or county or zip code.
Once you make your changes, submit your website to Google for updating at http://www.google.com/submityourcontent/.
Don't forget to take a look at KeywordSpy.com. You can do some Pay Per Click (PPC) advertising at a low cost in your area.
And answer the phone personally as much as possible. If callers get sent to voicemail, they may move on to the next notary without leaving a message. If they don't leave a message, user caller ID to call them back.
See that’s the problem though. The section towards the bottom that says "Servicing These Areas" That hard wired into the template. I can't edit that at all. I can take out all the counties and cities but the "Servicing These Areas" would still appear with nothing below it. Even that map next to it which is just some generic map of some area, I can't even change or get rid of. A friend pointed out how that could be confusing which I agree, but nothing I can do about it. So for the sake of not being repetitive I didn't include it above. But if you think it better to be repetative than how I have it now I definately give it a shot.
Regarding my phone, oh I do, trust me it’s an arm’s length away from me at all times and when I go out even for personal errands I don't leave without it. Nothing upsets me more than a missed phone call and I unfortunately have had it happen a few times and I lost jobs as a result. That said incase I can't answer my phone I do have my message set to say something along the lines of "I currently busy with a customer right now but if you leave your name, number and brief message I promise to get in contact as as I possibly can". A more seasoned notary and a mentor of mine made that suggestion to me when I was first starting out. If I sound busy while showing intent to call right back signing companies will usually leave me a message. Regular notary customers’, not so much.
I was considering pay per click advertising but when I mentioned it to Jeremy he advised against it. Said it was a short term solution and that I be better off trying to get my website linked permanently on other sites such as various notary lists. So I got to make a decision on that one, haven't ruled it out though.
Re: Joan
So you're suggesting I put my physical address on my front page? I only ask because I work out of my apartment and I've always been advised NOT to post my home address as I risk people coming to my door and requesting a notarization to be done then and there. And as we both know the State California says we cannot refuse to notarize someone who fulfils all the requirements (payment, ID, documents, etc). Now I know what some of you are going to say, why would I turn down such work? Well because I value my privacy and the fact is I'm a 25 year old single young adult leaving alone. What I might consider livable conditions the customer may not. Not to mention I live in a studio so my living room is also my bedroom, nuff said. But yeah I much rather freshen up, put on my dress shirt, slacks, leather shoes, and tie and meet the customer anywhere else.
- Tyler Soares - |
Edited by - TGS1985 on 10/03/2011 02:46:34 AM |
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joanbergst
California
360 Posts |
Posted - 10/02/2011 : 10:02:36 PM
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Hey
You are always going to be 007!! Cheers.
I think your advise to Tyler is very good. I think if he put his address on his "place page" this might help him to move to #2.
I think the address of the mobile notary is going to be very important in advertising in future years.
I think our mobile notary clients will find us on his/her phone in the future and that is why our address is so important.
I am reading a book: The Third Screen by Chuck Martin
and the book is over a year old, which in marketing ideas, almost makes it a dinosaur. But, he has some good marketing phone ideas.
He states that marketing to your customer in a world gone mobile is:
1st screen was the Television
2nd screen was the computer
[b]3rd screen is the mobile phone and this is why I think we need an
address to be located.
I will be purchasing the new Apple phone when available, introduced Oct 5, because I want to use the Square app to take credit cards.
I think our cell phones are going to be our best marketing tool for general notary work and maybe loan signings in the future
Joan Bergstrom
24/7 To Riverside & San Bernardino Counties.
CA State Notary Exam Instructor For www.notaryclasses.com
www.joanbergstromnotarypublic.com
joan.bergstrom@yahoo.com
Cell: 951-522-4919
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Notary007
60 Posts |
Posted - 10/02/2011 : 6:02:14 PM
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Joan, thanks for the kind words. I value your input on this forum as well. Maybe if I do a good job, I will get promoted from 007 to 008.
Tyler, <meta> tag keywords and descriptions in the HTML code of a website don't have much value these days. That's from the old days and it was abused. Now, relevant website content is king. The search engines want website visitors to have a worthwhile experience by being directed to highly relevant websites.
For keyword phrase "Mobile Notary Stockton", the number one website is StocktonMobileNotary.com. Very relevant domain name and hard to beat that.
Keyword density is important, along with domain name. Look at StocktonMobileNotary.com. It was created by a website design company. In the first paragraph, including titles, "Stockton Mobile Notary" is repeated 4 times and "mobile notary" is repeated an additional 3 times. On your website, "mobile notary" appears 1 time and no mention of Stockton in the first paragraph.
Number 2 under "Mobile Notary Stockton" is GavinaMobileNotary.com. It is a homemade website and uses the notary's name. This website mentions "mobile notary" once and "Stockton" once.
I believe you can move to number 2 by re-writing your content.
Your current first paragraph:
Professional Notary Services
I am a commissioned mobile Notary Public and certified Loan Signing Agent serving the Northern California area. I offer professional services based on extensive training and years of experience. From Acknowledgements to complete loan packages, I can provide you with the services you need at a time and location most convenient to you!
If you like, try this:
Stockton Mobile Notary Public and Certified Loan Signing Agent
Call me for Stockton Mobile Notary Public and Certified Loan Signing Agent services, including San Joaquin, Calaveras, Amador, Stanislaus, and Tuolune counties in Northern California. I am based in Stockton but offer mobile notary service and loan signing agent service to Lodi, Manteca, Valley Springs, San Andreas, Angels Camp, Murphys, Jackson, Ione, Sutter Creek, Modesto and Sonora. Our friendly, affordable and professional mobile notary public and loan signing agent services are available 24 hours at a location most convenient to you! Call now with your questions or to make an appointment.
Under your name, change Certified Notary Public to Stockton Mobile Notary Public, Certified Loan Signing Agent. I do not think customers search for professional and reliable notary. They search by city or county or zip code.
Once you make your changes, submit your website to Google for updating at http://www.google.com/submityourcontent/.
Don't forget to take a look at KeywordSpy.com. You can do some Pay Per Click (PPC) advertising at a low cost in your area.
And answer the phone personally as much as possible. If callers get sent to voicemail, they may move on to the next notary without leaving a message. If they don't leave a message, user caller ID to call them back. |
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joanbergst
California
360 Posts |
Posted - 10/02/2011 : 12:33:48 PM
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We have recently launched a blog and forum website on notaryclasses.com to replace APN&CSA website.
This launch is really in its start up phase and is not very active yet. Anyone who would like to blog is certainly welcome.
Also get some clients/friends to post reviews on your google placement that can help drive you to the top.
I didn't think you were unhappy with me to the website. This thread with 007 inpute is a really good one.
I think 007 is a very sharp person and has many good ideas.
Joan Bergstrom
24/7 To Riverside & San Bernardino Counties.
CA State Notary Exam Instructor For www.notaryclasses.com
www.joanbergstromnotarypublic.com
joan.bergstrom@yahoo.com
Cell: 951-522-4919
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TGS1985
California
208 Posts |
Posted - 10/02/2011 : 02:12:06 AM
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That is good to know. I don't think I use that exact set of search words before but I have used "Stockton Notary Public" and I don't even show up. "Stockton Signing Agent" does bring me up as "C" also along with my free yellowpages.com ad, and both of course shows 123Notary's general Stockton listings. Maybe my problem is with my <meta> key words then and just need to keep working at it.
Thanks for bringing this to my attention. By the way please don't misinterpret my previous comments on this thread as me being dissatisfied with the webpage I purchased from www.notaryclasses.com. I am actually very happy how my website turned out, hence why I want to make sure potential customers can find it. Overall I'm very pleased with the service I've received from your company. Although I'm disappointed to see that the APN&CSA website is no longer up and running.
- Tyler Soares - |
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joanbergst
California
360 Posts |
Posted - 10/02/2011 : 12:09:08 AM
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Hi
If you do a google search for:
"Mobile Notary Stockton CA"
You will find you are #3 in the free google listings with notarysociety.com/ You are listed next to the letter "C"
Of course you want to be "A"
The advise that 007 is giving is very good but you are on google search with the website we created for you 2 years ago.
Lots of good advise on this thread.
Joan Bergstrom
24/7 To Riverside & San Bernardino Counties.
CA State Notary Exam Instructor For www.notaryclasses.com
www.joanbergstromnotarypublic.com
joan.bergstrom@yahoo.com
Cell: 951-522-4919
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joanbergst
California
360 Posts |
Posted - 10/01/2011 : 11:58:02 PM
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quote:
Originally posted by TGS1985
I have website but I can't get it show up on search engines. I think its because its one of the pre made templates that you just fill in your info in pre determind fields.
I didn't really choose it. It came with my Signing Agent class package a few years back and just figure I use it if I already paid for it. In fact, it's the one offeref by www.notaryclasses.com which I know Joan works for. If she could give me any specific tips or point mr to someone that could that be great. But, overall I'll take any advice I can get.
As of right now, I think more people find my 123Notary listing than my own Website.
- Tyler Soares -
Joan Bergstrom
24/7 To Riverside & San Bernardino Counties.
CA State Notary Exam Instructor For www.notaryclasses.com
www.joanbergstromnotarypublic.com
joan.bergstrom@yahoo.com
Cell: 951-522-4919
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Notary007
60 Posts |
Posted - 10/01/2011 : 10:34:41 PM
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With a template based website, you may not be able to do much customization. If it uses an editor that allows you to insert text and HTML code, you have a better chance. For web analytics, you need to cut and paste some HTML code. A template based website may not work.
Whether you like their TV commercials or not, GoDaddy founder and CEO Bob Parsons is a smart marketer and wealthy man. He has some good educational content and videos for small business owners on his website.
I use VistaPrint for business cards and their free rubber stamp as a notary stamp. |
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TGS1985
California
208 Posts |
Posted - 10/01/2011 : 6:56:41 PM
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No that makes perfect sense. I have looked at the services my competition offers and I've match them for the most part. As you are aware I read and commented on your I-9 thread. That is something NONE of my competition is advertising on their websites so I was going to add it to mine. Also working on a flier targeting that specific type of business.
I'm also researching field inspections/surveys. Prior to starting my own notary business I worked as an insurance agent so going to homes and taking pictures and documenting my findings is something I feel right at home doing. I'm just waiting to hear back on E&O. Not sure if it’s really required but if affordable I probably have a policy written with smallest limits available. Working in insurance you gain a new found appreciation of how sue happy people really are unfortunately. That and companies seem to appreciate/require it.
I've also seen your post about the selling of legal forms on your website. Need to actually take a look at that service but I'm worried not having completed access to my website being template based and all that I won't be able to really implement that type of service.
Google Analytics and TraceMyIP. Awesome definitely will use those, thank you.
Yes I pretty happy with GoDaddy also. Was always hesitant because of their dumb super bowl commercials but many of the podcasts I listen to constantly recommend them. Another great company for those just starting out part time or full is Vistaprint. They are coupon crazy also and I love it. Shame they don't have customer license plate frames though.
- Tyler Soares - |
Edited by - TGS1985 on 10/01/2011 6:57:32 PM |
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Notary007
60 Posts |
Posted - 10/01/2011 : 5:40:20 PM
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Your personal YourName.com website might be best for personal/family/friends/classmates type stuff. Since you are not famous (yet), your name is not a brand name and does not have marketing value. A famous name would be a brand name, such as DonaldTrump.com or MichaelJackson.com. When you're really famous you don't even need a last name, nothing at ElvisPresley.com, he's at Elvis.com. There is even a website at God.com.
Look at the various types of services offered on other notary websites. They may include general notary services, loan signing services, Form I-9 verification, field inspection and photography services, legal videos, legal support services, courier services, selling legal forms, selling PrePaid Legal Services, etc.
You may want to consider offering several types of services to provide a more diversified revenue stream. If so, you may not want to use the word notary at all in the website name. It may be too narrow. A name like CalLegalSupport.com might be more appropriate. But avoid using "legal services" in the name to prevent confusion with a law firm offering legal advice.
For free website traffic analysis, I have used both Google Analytics and TraceMyIP. There is a list of web analytics software at http://en.wikipedia.org/wiki/List_of_web_analytics_software
GoDaddy.com offers Site Analytics for an extra $2.99/month, but I use the free tools. I am happy with GoDaddy for web hosting. They have frequent sales. You can sign up on their email list to receive Special Offers to save money. |
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TGS1985
California
208 Posts |
Posted - 10/01/2011 : 2:23:47 PM
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Re: Notary007
I've actually done probably 90% of what you've mentioned already so glad to know I'm already on the right track.
I guess I need to keep working at it until I eventually get better/more efficient at the whole process. I did make the mistake of recently buying my name as a domain but no worries. I wanted to snatch that up anyways to protect my name and it was only $15 for a year via GoDaddy. I'll get something that better refers to notary services in general without being too lengthy.
I didn't considered networking with a bi-lingual notary though, instead only notaries in non-competing areas. Still I haven’t successfully networked with any other notaries yet. I guess I can throw something up here on 123notary and see anyone’s interested.
Regarding traffic monitoring, is that something I need software for or is provided free on online databases? I’m sorry, I admit I’m pretty web ignorant. I regret not taking more computer classes in College.
Finally, I have been asking my customers where they found me and I would have to say so far 75% have found me by my 123Notary Listing, 20% from their own company vendor list, and the last 5% from yellowpages.com/other. So I guess if I can just copy what Jeremy has done I be in good shape, haha! And yes I have talk Jeremy who’s offered me some helpful tips also.
Re: Renee
Is that the same as Google Local Places? Because I got all set up on that a long time ago and in fact I put a link on my website that directs people to it. I have it set up to highlight my service area so people can get an exact idea of where I provide services.
At this point let me go ahead and post my website so you can see what I’ve done so far and in case anyone feels like taking a look.
www.notarysociety.com/tylersoares
EDIT: Oh and I forgot to thank you both for the help. I really appreciate it!
- Tyler Soares - |
Edited by - TGS1985 on 10/01/2011 2:37:57 PM |
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Renee
Michigan
549 Posts |
Posted - 10/01/2011 : 1:33:49 PM
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Get yourself on Google Maps! What 007 says is spot-on (as usual)! Google the search terms your market might use, see who comes up, go where they are.
That's actually how my biggest competitor and I became best buddies and eventually started a state network. He and I were following each other around the internet, and finally ... decided to give it up and have lunch. |
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Notary007
60 Posts |
Posted - 10/01/2011 : 12:25:28 PM
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Look at the websites of competing notaries in your region. Learn from them. Become a student of Internet marketing, Search Engine Marketing and Search Engine Optimization. Add helpful content and keywords that visitors are searching for. Add new content on a regular basis. Don't steal content from other websites. You may get sued for copyright infringement. Write things in your own words.
Since many notaries do not have a website, you are ahead of them. You don't have to be the most knowledgeable expert in Internet marketing, you just have to learn a little bit more than your competition.
Try to get links from other websites to point to your website. One way is to add your notary listing to online notary directories and business directories. Another way is to have other business websites link to your website.
Check the spelling carefully on your website. It looks ridiculous to see websites that claim to offer professional, accurate, error-free service when there are spelling errors and other mistakes on the website.
A useful tool for analyzing website competition is KeywordSpy.com.
Keep records to analyze your website traffic and marketing campaign results. Monitor your rank in Google search results. Ask customers where they heard about you. If you also offer Spanish speaking services, mention that, or partner with another notary that provides that service, and ask for a referral fee when you send them business.
Choose a relevant name for your website that includes keywords. SacramentoNotaryServices.com is much better for marketing than YourName.com. |
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TGS1985
California
208 Posts |
Posted - 09/28/2011 : 9:37:19 PM
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I have website but I can't get it show up on search engines. I think its because its one of the pre made templates that you just fill in your info in pre determind fields.
I didn't really choose it. It came with my Signing Agent class package a few years back and just figure I use it if I already paid for it. In fact, it's the one offeref by www.notaryclasses.com which I know Joan works for. If she could give me any specific tips or point mr to someone that could that be great. But, overall I'll take any advice I can get.
As of right now, I think more people find my 123Notary listing than my own Website.
- Tyler Soares - |
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Notary007
60 Posts |
Posted - 08/01/2011 : 11:23:05 PM
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My website performs Internet marketing 24/7 and brings me calls for general notary work, loan signings and law firm support. Income from one loan signing or law firm job or a few general notary jobs pays my website fees for a year.
But the most powerful use of my website is to generate income without me doing any work. My company is an affiliate with LegalZoom, US Legal Forms, NOLO Press and Pre-Paid Legal Services. Nationwide customers can buy legal forms, legal books, and legal services thru my website any time, without my assistance. I get paid and the money goes to my bank account.
Notaries can buy notary supplies, marketing tools, office supplies, software, cell phones, and more without my assistance. They can enroll and pay for notary training classes. Soon they will be able to watch pay per view training videos.
Notaries must meet in person with local people and provide a service in their local market. A website can market notary services and also sell products, supplies, information and videos online to a statewide or nationwide market. The website serves as a robot employee, doing marketing, sales, student registration and payment processing. Very powerful.
All traffic to the website is tracked, for free. I know what key words visitors are searching for, where they came from, which web pages they visited, when they visited, how long they stayed, and the type of computer, operating system, and browser they are using.
As a notary training instructor, my website has brought me some good business. One call from a large law firm, to train 10 staff members. Another call from a prison, to train 15 staff members at the prison. Another call from Wells Fargo Bank to train 25 bank employees. Another call from the US Army to train legal staff, etc.
I also created an affiliate "sister" website, to provide notary services and Pre-Paid Legal Services to the Spanish speaking market. |
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joanbergst
California
360 Posts |
Posted - 08/01/2011 : 8:52:30 PM
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I think it is almost impossible to receive any loan signings or general notary work without a website.
I have had a website since 2003 and yes, it is, 2011 and the vast majority of notaries still don't have a website.
What do any of you think of a business that doesn't have a website?
All business must have a website. I don't care if you are cleaning homes, own a restaurant, or Amazon.com you need a website.
A website is just a beginning and for most notaries it's a "non starter."
Joan Bergstrom
24/7 To Riverside & San Bernardino Counties.
CA State Notary Exam Instructor For www.notaryclasses.com
www.joanbergstromnotarypublic.com
joan.bergstrom@yahoo.com
Cell: 951-522-4919
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Notary007
60 Posts |
Posted - 07/31/2011 : 10:25:07 AM
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I use GoDaddy.com to register my domain names and host my websites. I design my websites using Microsoft FrontPage 2000 software (discontinued in 2003 but still available for sale on eBay).
To look professional, I suggest registering your own domain name, rather than using a sub-domain name.
If you don't want to learn HTML to design a website, you can choose from 120 pre-designed website templates using WebSite Tonight from GoDaddy.com. You get up to 5 web pages and an email account for your domain name. Cost is only $4.99/month or less.
See http://www.godaddy.com/hosting/website-builder.aspx?ci=9028
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PennyG
Texas
28 Posts |
Posted - 07/31/2011 : 03:57:48 AM
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Anything new to add here?
~PennyG~
P.E.G. Notary Services
A MINI Mobile Notary |
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inotarize
Alabama
55 Posts |
Posted - 12/10/2009 : 9:39:18 PM
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The website I currently use was created using www.directnic.com. It was inexpensive and easy to build. I had zero experience with HTML and building websites. If I could figure it out then it has to be easy. I never had a problem with pages loading or the website being "up".
In January I'm switching over to godaddy.com. I want a more professional looking website and more pages.
Michelle L. Riley
Huntsville Mobile Notary - We Come To You!
Serving North Alabama since 2006.
Phone: (256) 503-6595
Email: HuntsvilleMobileNotary@Gmail.com
http://www.huntsvillemobilenotary.com
Follow me on Twitter: http://twitter.com/iNotarize
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CopperheadVA
Virginia
420 Posts |
Posted - 12/07/2009 : 12:21:46 PM
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I like the website offered by www.officelive.com because it's easy to use, ad-free, and gives you as many pages and photos as you want. It has a free version or if you want your own domain name it's only $14.95 per year. You can also access reports that tell you how many visitors your website receives, stats about which search engines were used to find you, and what words were used on the searches. It also gives you an e-mail account with your domain name that you can use if you want to.
CopperheadVA
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lfloyd
Texas
10 Posts |
Posted - 12/07/2009 : 12:01:33 PM
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Hello All,
I was wondering what is the best website to use in setting up your notary website for business?
Lisa Floyd |
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| Mobile Notary / Signing Agent Discussion Forum |
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The most important feature on the forum is the search box. You can look up a particular word, phrase, name of a company, and see a potentially large list of search results with which you can obtain data. Filters are also valuable. If you want to find popular posts, you can use the number of views filter. You can also see whats new with the active topics link. Email us at info@123notary.com if you need any help using the notary forum.
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