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Originally posted by Renee

This is something I really didn't put enough thought into, when I started my business - and it's a huge regret. My problem is my name - while "Renee" isn't THAT unusual, most people don't know how to spell it. The bigger problem is my last name "Kovacs". Simple name - but it contains so many letters that are hard to decipher over the phone. I'm CONSTANTLY having to say "K O V-as-in-Victor, A C-as-in-Cat, S-as-in-Sam."

This becomes crucial when giving someone my e-mail address (my website is nsakovacsdotcom, my webmail is the same).

With all the planning and organization and research I put into this BEFORE I started, this is the one thing that slipped through the cracks. To change everything at this stage of the game would be an even bigger headache, so I just keep on saying "V-as-in-Victor ..."

If you have a name that's off the beaten path, difficult for most people to spell or easily misspelled - a DBA is FAR easier than dealing with this!

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The Definition of Fictitious Business Name is:

A business name that DOES NOT include the surname of the individual owner, AND EACH of the partners or the nature of the business is not clearly evident by the name.

For example:

Doing business under a name like:

Eisenberg & Yandall Associates
or
Eisenberg & Yandall Sons

would require a Fictitious Business Name be registered, even though the surname of the owner is stated, the words following the surname suggest other owners that are not specifically named.

HOWEVER, doing business under a name like:

Teresa Fiske Plumbing

would NOT require a Fictitious Business Name be registered, because the owner (Teresa Fiske) is conducting business under her legal name.

In the case of a corporation, a Fictitious Business Name is ANY name OTHER than the EXACT corporate name as stated in the articles of incorporation.

(Source: http://arcc.co.san-diego.ca.us/arcc/services/fbn_info.aspx)

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