Branding and name recognition is critical

As we've seen so far, name recognition counts for a great deal: when companies see the same name on other directories, or in different counties on 123notary.com--they will recognize your name and be more likely to use your services. If companies are used to seeing your name, and you change your name, you will have lost name recognition and whatever reputation your name might have had. You should keep your name the same ( if possible), and build a reputation upon it.

Company Names

According to a comparison we made between listings with a personal name and those with a company name: listings with a company name were visited 17% more on average. Choosing a clever name may help new notaries jump-start their business.