Physical Yellow Pages, how large should my ad be?
If you have the largest yellow page ad, you are probably wasting money. But, if you have a tiny ad, then nobody can find you. Its good to have the 3rd, 4th, or 5th best ad for optimal use of your money. If its your first year and you want to test out a particular phone book, start out with a less expensive ad, and then if results work well, the up the ante the next time around.